“We are surrounded by data,
but starved for insights”
Jay Baer
The Logo
The circle is a perfect natural shape, it's whole and infinite.
The symbol is made of two circles and focuses on their meeting point.
StoreMaven is the augmented layer of information. They reveal the hidden parts in the app store and give you the insights that you need. They shed light on the dark corners and illuminate the unseen places.
Old Logo
StoreMaven transformed how top mobile companies like Facebook, Uber, and Warner Brothers optimize their marketing performance in the app stores. StoreMaven’s experts gained access to a treasure trove of data and attained unmatched domain expertise on how the app stores work.
We were asked to re brand StoreMaven in a way that presents their top expertise in the ASO field.
Delivarabels
Branding / Website
Client
Storemaven
Sketches
Brand Book
Products
Colors
Biennale
Font Family
Typography
Aa
Biennale Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
Biennale Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
Biennale Semi Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
The Base
Elements
We created a system that works in every use, we divided it to three layers:
The environment is isometric grid, reflecting the tech world in a neutral way.
The materialistic elements tell a complex concept in a simple way, as part of the neutral background.
The orange augmented layers reflect the insights and illuminate the information.