![](https://static.wixstatic.com/media/0ba94d_b306d78e31274355b7eebe7a4cdc7511~mv2.png/v1/fill/w_1046,h_1920,al_c,q_95,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_b306d78e31274355b7eebe7a4cdc7511~mv2.png)
![Group 2188@2x.png](https://static.wixstatic.com/media/0ba94d_c51c44eadde14874bf2414432834cc3c~mv2.png/v1/fill/w_980,h_334,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_c51c44eadde14874bf2414432834cc3c~mv2.png)
“We are surrounded by data,
but starved for insights”
Jay Baer
![Group 209.png](https://static.wixstatic.com/media/0ba94d_e94a3f88039646bfadc1bf8bee4181d8~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_e94a3f88039646bfadc1bf8bee4181d8~mv2.png)
![Rectangle 1434.png](https://static.wixstatic.com/media/0ba94d_d5596bfe715b4911b3a437d20b3fb051~mv2.png/v1/fill/w_326,h_596,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_d5596bfe715b4911b3a437d20b3fb051~mv2.png)
The Logo
The circle is a perfect natural shape, it's whole and infinite.
The symbol is made of two circles and focuses on their meeting point.
StoreMaven is the augmented layer of information. They reveal the hidden parts in the app store and give you the insights that you need. They shed light on the dark corners and illuminate the unseen places.
![Path 19.png](https://static.wixstatic.com/media/0ba94d_1824e9a3d04f4c9883db74d4f1d537de~mv2.png/v1/fill/w_654,h_531,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_1824e9a3d04f4c9883db74d4f1d537de~mv2.png)
![Storemaven full logo dark@2x-8.png](https://static.wixstatic.com/media/0ba94d_cb806e802144422283ce9cb254502f63~mv2.png/v1/crop/x_0,y_0,w_1030,h_288/fill/w_472,h_132,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Storemaven%20full%20logo%20dark%402x-8.png)
Old Logo
![Untitled-2.png](https://static.wixstatic.com/media/0ba94d_6f651966934e4a8cad502ad347412ed2~mv2.png/v1/crop/x_19,y_0,w_699,h_179/fill/w_172,h_44,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled-2.png)
StoreMaven transformed how top mobile companies like Facebook, Uber, and Warner Brothers optimize their marketing performance in the app stores. StoreMaven’s experts gained access to a treasure trove of data and attained unmatched domain expertise on how the app stores work.
We were asked to re brand StoreMaven in a way that presents their top expertise in the ASO field.
Delivarabels
Branding / Website
Client
Storemaven
![Group 1528.png](https://static.wixstatic.com/media/0ba94d_571f1e69fc354aa1b860bb23df1e6d9b~mv2.png/v1/fill/w_800,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201528.png)
Sketches
![](https://static.wixstatic.com/media/a0cf04_591254289e194132acb8acd3cd2fc5e4f000.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a0cf04_591254289e194132acb8acd3cd2fc5e4f000.jpg)
![starlings pink@2x.png](https://static.wixstatic.com/media/0ba94d_e3d6ce79a729467f9d3c661b87556b80~mv2.png/v1/fill/w_969,h_660,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/starlings%20pink%402x.png)
![Group 1464@2x.png](https://static.wixstatic.com/media/0ba94d_f3d7f243258147459bc6cba0b706f899~mv2.png/v1/fill/w_840,h_178,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201464%402x.png)
![Group 1463@2x.png](https://static.wixstatic.com/media/0ba94d_278cb0b88284437ebac8015f7576dcd7~mv2.png/v1/fill/w_658,h_649,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201463%402x.png)
![Group 1462@2x.png](https://static.wixstatic.com/media/0ba94d_9b41291c285c48afaf3b2f25da1fc9a2~mv2.png/v1/fill/w_886,h_591,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201462%402x.png)
![](https://static.wixstatic.com/media/0ba94d_8f6c98f7964a4c469c7248f2dcd95928f000.jpg/v1/fill/w_784,h_482,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_8f6c98f7964a4c469c7248f2dcd95928f000.jpg)
Brand Book
Products
Colors
Biennale
Font Family
Typography
Aa
Biennale Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
Biennale Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
Biennale Semi Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 (!@#$%^&*?:;)
![Rectangle 946@2x.png](https://static.wixstatic.com/media/0ba94d_a1e61947eafb47b5b05262b7764d64dc~mv2.png/v1/fill/w_980,h_528,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_a1e61947eafb47b5b05262b7764d64dc~mv2.png)
![Group 1534.png](https://static.wixstatic.com/media/0ba94d_7bf3b859b0934b399e5e35bb6ce25e72~mv2.png/v1/fill/w_967,h_968,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201534.png)
![Group 1533.png](https://static.wixstatic.com/media/0ba94d_7898306b99234eafa9c6af9985c39e7a~mv2.png/v1/fill/w_651,h_660,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201533.png)
![Group 1532.png](https://static.wixstatic.com/media/0ba94d_71906ab1113941d0bf4b5797bebfe022~mv2.png/v1/fill/w_470,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201532.png)
The Base
Elements
We created a system that works in every use, we divided it to three layers:
The environment is isometric grid, reflecting the tech world in a neutral way.
The materialistic elements tell a complex concept in a simple way, as part of the neutral background.
The orange augmented layers reflect the insights and illuminate the information.
![Group 1556.png](https://static.wixstatic.com/media/a0cf04_d1ce54f407e24f979a67a07ad0ffcf1e~mv2.png/v1/fill/w_980,h_1791,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/a0cf04_d1ce54f407e24f979a67a07ad0ffcf1e~mv2.png)
![Rectangle 1412.png](https://static.wixstatic.com/media/0ba94d_2c37b6e1c49a4633aa1f609f4878716e~mv2.png/v1/fill/w_192,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rectangle%201412.png)
![Group 1557.png](https://static.wixstatic.com/media/0ba94d_32d17be1cff04ccb98a02757cb0b46eb~mv2.png/v1/fill/w_760,h_1472,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201557.png)
![Group 1559.png](https://static.wixstatic.com/media/0ba94d_c09d27d8f30d4cb8864bde200410ea63~mv2.png/v1/fill/w_680,h_1566,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201559.png)
![Group 1560.png](https://static.wixstatic.com/media/0ba94d_1281f9ef9d08471d975b47624849f8f4~mv2.png/v1/fill/w_727,h_2725,al_c,q_95,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201560.png)
![](https://static.wixstatic.com/media/0ba94d_5ba93cce461348dc8c94272911ebe386f000.jpg/v1/fill/w_538,h_303,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_5ba93cce461348dc8c94272911ebe386f000.jpg)
![Rectangle 1131.png](https://static.wixstatic.com/media/0ba94d_6386acb15cab49a0b70244e80c9614e4~mv2.png/v1/fill/w_980,h_553,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_6386acb15cab49a0b70244e80c9614e4~mv2.png)
![](https://static.wixstatic.com/media/a0cf04_f04f8f11d2f442b488c3f5a0c9bd8666f003.jpg/v1/fit/w_469,h_468,q_90/a0cf04_f04f8f11d2f442b488c3f5a0c9bd8666f003.jpg)
![](https://static.wixstatic.com/media/a0cf04_4d7e783e40d14d7f84400fc30eba3d05f003.jpg/v1/fit/w_469,h_468,q_90/a0cf04_4d7e783e40d14d7f84400fc30eba3d05f003.jpg)
![](https://static.wixstatic.com/media/a0cf04_33e0510d03a645cca513683e7bd9350ef003.jpg/v1/fit/w_468,h_468,q_90/a0cf04_33e0510d03a645cca513683e7bd9350ef003.jpg)
Icons
![Group 1550.png](https://static.wixstatic.com/media/0ba94d_3f92a6e3529e4641bb13456984541a44~mv2.png/v1/fill/w_673,h_272,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Group%201550.png)
![Repeat Grid 22.png](https://static.wixstatic.com/media/0ba94d_25ce39ddebb64bdfa2277246d1c5869f~mv2.png/v1/fill/w_980,h_538,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0ba94d_25ce39ddebb64bdfa2277246d1c5869f~mv2.png)